Home - Jacek Ławrecki

Communications

Communications seems the simplest thing on earth. We all communicate, we talk and listen. So why is it so often that we fail to understand each other? The way we communicate evolves with technological advancement and social changes, but basic principles remain the same, because communication is an inherent part of human nature. Communications is rooted in our values. I believe we should communicate to build trust and not to close us in information bubbles. Organizations need communications to explain the reason for their existence, their purpose. To do it well requires skills and experience. Goods communicators are translators. They translate business goals into impactful narrative that matters to the target audience – customers, authorities, local communities or employees. They translate the narratives across diverse cultures. And they work both ways. They listen carefully and interpret the findings into a language comprehensible to business leaders. There is simplicity and clarity in great communicators. They possess the ability to make complex messaging, competing goals, risk mitigation and translate it all into an understandable and impactful narrative. Comms may seem simple, but in reality it involves an abundance of factors and nuances, cultural aspects, legal implications. And it is here where you see the difference between a seasoned executive and a layman or someone beginning their communications career.

Global village

We have been living in a global village for a while already, but with the pandemic and lockdowns almost everybody can experience it first-hand. Suddenly we were torn out of our familiar office environment and were forced to communicate remotely. We talk via online tools to our colleagues with whom we used to share our office space. It is a bit inconvenient, true. But at the same time, distance ceased being a problem. You can communicate with a colleague, vendor, client or boss who is at the other side of the globe. Distance does not matter. Good internet connection is the only thing you need. This opens new doors. The technical possibilities existed before, but we were used to seeing each other. Remote work was seen as rare privilege, now when everybody got used to working remotely, you are no longer tied to your geographical area. You can work for a company in Australia from your European or American home. If you run a business, you can have employees or contractors across the globe. A new set of opportunities and challenges. And an even bigger significance of good communication.

This blog

I have been a professional communicator for over twenty years. I always focused on telling the right message the right way, with commitment to integrity. I am grateful for all the experience I have been able to accumulate, for all my successes and mistakes. In this blog I want to share my experience with colleagues active as communication professionals, but also with business leaders who are directly responsible for communications in their organizations. I hope you will be able to confront my stories and thoughts with your experience. Writing this blog is important for me. It gives me a chance to stop and analyze my professional actions and decisions. Please feel free to reach out to me and share your thoughts and stories.