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Control the narrative

If you are tempted to think that personal branding is about having a nice website, polished résumé and lots of followers on social media, stop and read this “Control the narrative” by Lida Citroën. Personal branding is deeply rooted in your own values. Lida takes you on an amazing journey of discovering them and using…

Relax. Let go.

If your business is confronted with bad publicity, the typical advice you get from communications consultants is to act immediately. Do not wait until the problem “solves itself”. It will not. Do not assume that people will see the obvious nonsense of the accusations against you, your company or product. Act, present your position, let…

7 reasons you should try out Clubhouse

Clubhouse, the new invite-only app is growing at an unbelievable pace. In May 2020 it had 1,500 users, in December 2020 – 600,000, and in early March 2021 – 13 million. Recently new downloads have dropped, but the overall growth picture is impressive. Should you join this crowd? I believe you should at least try…

5 steps to communicate successfully in extreme crisis

The Covid-19 pandemic has revealed the value of simplicity, consistency and honesty in communications. Those leaders who applied these values seem to be more effective than those who rushed into action and produced contradictory rules, orders and messages. If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in…