If you are tempted to think that personal branding is about having a nice website, polished résumé and lots of followers on social media, stop and read this “Control the narrative” by Lida Citroën. Personal branding is deeply rooted in your own values. Lida takes you on an amazing journey of discovering them and using them as a foundation for your unique personal brand, which will stay with you. A great read that will change the way you are seen by others and by yourself. Lida, thank you for the opportunity to read the draft of your book and for including my review in the final printed version!
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