If you are tempted to think that personal branding is about having a nice website, polished résumé and lots of followers on social media, stop and read this “Control the narrative” by Lida Citroën. Personal branding is deeply rooted in your own values. Lida takes you on an amazing journey of discovering them and using…
If your business is confronted with bad publicity, the typical advice you get from communications consultants is to act immediately. Do not wait until the problem “solves itself”. It will not. Do not assume that people will see the obvious nonsense of the accusations against you, your company or product. Act, present your position, let…
We live in an overcommunicated world, yet we form communication bubbles around us. Can we make the world a better and cleaner place by… talking to each other? Do we need professional communicators to help us to it? What is their role? Should they just create media buzz or are they rather translators helping us…
Clubhouse, the new invite-only app is growing at an unbelievable pace. In May 2020 it had 1,500 users, in December 2020 – 600,000, and in early March 2021 – 13 million. Recently new downloads have dropped, but the overall growth picture is impressive. Should you join this crowd? I believe you should at least try…
The Covid-19 pandemic has revealed the value of simplicity, consistency and honesty in communications. Those leaders who applied these values seem to be more effective than those who rushed into action and produced contradictory rules, orders and messages. If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in…
As a CEO of a company – no matter big or small – sooner or later you will be confronted with an unfamiliar challenge. Something that breaks the rules completely. Something you never experienced before. Something that can destroy your company, or maybe the opposite – an opportunity that can boost your business. You will…